Plans and pricing

Platform from €0. Meta at cost.

Two invoices: a Connect subscription in EUR, and WhatsApp delivery billed by Meta to your WhatsApp Business Account. Connect does not mark up Meta and does not charge per message.

Connect platform plans

Message, contact, and user limits apply to the Connect platform. They do not include Meta WhatsApp conversation charges.

Starter

For freelancers and evaluation

Free
  • 1 user
  • 500 contacts
  • 1,000 platform messages/month
  • 100 campaigns/month
  • WhatsApp Business campaigns
  • Templates and segments
  • WhatsApp delivery billed by Meta (no Connect markup)
  • Community support

Does not include Meta WhatsApp delivery charges on your WABA.

Growth

Popular

For growing teams scaling outreach

€29/month
  • 5 users
  • 10,000 contacts
  • 25,000 platform messages/month
  • Unlimited campaigns
  • WhatsApp Business campaigns
  • WhatsApp delivery billed by Meta (no Connect markup)
  • API access
  • Standard support

Does not include Meta WhatsApp delivery charges on your WABA.

Professional

For teams that need analytics and API scale

€79/month
  • 20 users
  • 100,000 contacts
  • 100,000 platform messages/month
  • Unlimited campaigns
  • WhatsApp Business campaigns
  • WhatsApp delivery billed by Meta (no Connect markup)
  • Advanced analytics
  • API access
  • Priority support

Does not include Meta WhatsApp delivery charges on your WABA.

Business

For organizations with advanced needs

€199/month
  • Unlimited users and contacts
  • Unlimited platform messages
  • WhatsApp Business campaigns
  • WhatsApp delivery billed by Meta (no Connect markup)
  • White label
  • SSO ready
  • Custom branding
  • Premium support

Does not include Meta WhatsApp delivery charges on your WABA.

Enterprise

Dedicated infrastructure and success team

Custom
  • Dedicated infrastructure
  • Unlimited platform messages
  • WhatsApp Business campaigns
  • WhatsApp delivery billed by Meta (no Connect markup)
  • SAML SSO and SCIM
  • Dedicated success manager
  • Custom integrations
  • Premium SLA

Does not include Meta WhatsApp delivery charges on your WABA.

Growth includes a 14-day free trial when you upgrade via checkout. Starter stays free. WhatsApp delivery is always billed by Meta to your WABA, including on Starter.

WhatsApp usage is billed by Meta

Connect campaigns send Meta-approved templates (business-initiated). Meta bills delivered conversations to your WhatsApp Business Account at Meta’s rates. Connect adds no markup and no per-message fee.

Marketing

Marketing templates are always billed by Meta at marketing rates.

Germany indicative rate: 0,1131 € per delivered message.

Utility

Utility templates are billed at a lower Meta rate. Utility messages inside the 24-hour customer-care window are free from Meta until 1 October 2026.

Germany indicative rate: 0,0456 € per delivered message.

Authentication

Authentication templates are billed by Meta at authentication rates.

Germany indicative rate: 0,0456 € per delivered message.

Service

Service (freeform) messages inside the customer-care window are free from Meta until 1 October 2026. Connect campaigns send templates, not freeform replies.

Campaigns in Connect send templates, not freeform session replies. In-window service messaging is not part of this product yet.

Example: 1,000 marketing messages to German recipients cost about 113,10 € on Meta, plus your Connect plan. Source: Meta Business Manager, indicative Germany EUR card, July 2026.

Indicative Meta rates

Germany is listed first. Add further markets in the shared rate card without changing this layout. Always confirm live rates in Meta Business Manager.

MarketMarketingUtilityAuthentication
Germany (DE)0,1131 €0,0456 €0,0456 €

Per delivered message, exclusive of VAT. Utility inside the 24-hour customer-care window is €0 until 1 October 2026, then billed at the utility rate. Marketing is always billed. Send-time estimates for other destinations reuse Germany’s indicative rates and are labeled as such.

Estimate Meta delivery cost

Indicative only. Final charges appear on your Meta invoice for the WhatsApp Business Account. Connect does not add a per-message fee.

1,000 marketing messages in Germany

Estimated Meta cost

113,10 €

Plus your Connect plan. Connect platform fee for these messages: 0,00 €.

A typical CPaaS platform fee of 5,00 € would apply on top of Meta for the same volume. Rates exclude VAT.

Service messages from 1 October 2026

From 1 October 2026, Meta bills utility templates inside the customer-care window at the utility rate. Service (freeform) replies are billed at that same rate after 1,000 free delivered service messages per business phone number each month. Unused free messages do not roll over. Marketing templates remain billed in all cases. Connect campaigns send templates; freeform session replies are not in this product yet.

Example after the changeover: the first 1,000 delivered service replies on one German business number are €0 from Meta. Message 1,001 is about 0,05 € at the Germany utility rate. Utility templates do not use this free allowance.

Connect campaigns send Meta-approved templates. Freeform session replies are not part of this product yet, so this allowance does not currently reduce campaign Meta cost.

Platform fee compared

You pay Meta directly. Connect does not resell WhatsApp or add a per-message surcharge.

Typical CPaaS

Meta pass-through plus about 0,005 € per inbound and outbound message. For 1,000 messages that is about 5,00 € on top of Meta, with no free production tier on several large platforms.

OESCOM Connect

SaaS subscription in EUR from €0. WhatsApp delivery at Meta’s rate with a €0 Connect per-message fee. Add the payment method and currency on the WhatsApp Business Account itself — not on Facebook Ads. Meta invoices template delivery to that WABA.

Frequently asked questions

Can I start without a credit card?

Yes. The Starter plan is free and does not require payment details. Growth checkout can include a 14-day trial when enabled for your workspace.

What do plan message limits include?

Plan message caps are Connect platform usage: one platform message per send that Meta later confirms as sent or delivered. They are not Meta conversation credits. WhatsApp delivery is billed by Meta to your WhatsApp Business Account in addition to the Connect subscription.

Does Connect mark up WhatsApp?

No. Connect is not a WhatsApp reseller. Meta bills template delivery to your WABA at Meta’s rates. Connect does not add a per-message fee.

Do personal WhatsApp chats make campaign sends free?

No. Connect campaigns send Meta-approved templates (business-initiated). A prior conversation in the WhatsApp mobile app with a teammate’s personal account does not open the Cloud API customer-care window for your WABA. Meta bills the template category even if you recently messaged the contact elsewhere.

What is the 24-hour customer-care window?

The Cloud API window opens when a customer messages your WhatsApp Business number. Until 1 October 2026, utility templates inside that window and service (freeform) replies are free from Meta. Marketing templates are always billed. Connect campaigns currently send templates; in-window session replies are not included in this product yet.

What changes on 1 October 2026?

From 1 October 2026, Meta bills utility templates inside the customer-care window at the utility rate. Service (freeform) replies are billed at that same rate after 1,000 free delivered service messages per business phone number each month. Unused free messages do not roll over. Marketing templates remain billed in all cases. Connect campaigns send templates; freeform session replies are not in this product yet.

Are rates inclusive of VAT?

No. Published Meta rates are exclusive of VAT. German customers may see 19% MwSt on Meta’s invoice. Connect subscriptions are billed in EUR by Stripe according to your account’s tax settings.

Do failed messages use my Connect quota?

No. Connect counts a platform message only after Meta confirms sent or delivered. Failures such as payment eligibility error #131042 do not consume Connect quota. Meta also does not charge for messages that are not delivered.

Where do I add a WhatsApp payment method?

Add the payment method and currency on the WhatsApp Business Account itself — not on Facebook Ads. Meta invoices template delivery to that WABA.

Do you offer annual billing?

Paid plans are billed monthly through Stripe. Annual invoices are not available as a self-serve option.

Is Enterprise custom?

Yes. Enterprise includes dedicated infrastructure, SAML SSO, custom SLAs, and a success manager.

Ready to transform your customer communication?

Start free on the Starter plan, or explore the interactive demo with realistic sample data — no credit card required.